Track My Ad becomes fully accountable when it comes to locating every single printed ad posted in the area. The initiative will not only help you to check the targeted area but also help you to define the number of ads posted and the number of ads remaining unpublished. Since each ad will be counted there will be no wastage.
Marketing agencies often select the areas which are not counted as the important one while leaving the important ones out of the target. Track My Ad make your brand visible in the targeted area simply by tracking the ads. You can easily track the volume of ads posted in a particular area and get an idea of whether the targeted area has enough printed ads.
The marketing team will work harder to create compelling content that engages with the people and converts them into consumers. The best thing will be the constant attention you will be paying on them as they work for your brand.
There is no perfect formula of execution for offline advertising because the methods depend on the type of customers that you have. Choosing a suitable advertising strategy for your business will involve a series of tests until you find the right one. Tracking your ads on Google Maps helps by tracking your offline ads, you will get a certain idea regarding the conversion.
Are you tired of hearing that print ad are not track-able? Nearly all marketing agencies and print ad distributors claim to be the above as one of the most issues that leave a printing campaign in the stone age. Apart from the above issue, limited compelling content, right execution, extra efforts, poor timing, and cost of the printed ad i.e. banners, billboards, are few other key concerns that limit the effectiveness of the print ad. These are also some of the common problems that prevent businesses from investing in paper-based advertising or any sort of offline marketing campaigns. That's where Track My Ad comes in action. Track My Ad, a pioneer in tracking ads both digital and printed came up with the simple but revolutionary idea of tracking off-line ads which will not only save your time and money but will also increase the effectiveness of the printing campaign. Trovend Technology team developed a solution that allows businesses to track printing campaigns using Google Maps. Track My Ad allows you to track each printed ad including no parking boards, billboards, hoardings, etc., by pinpointing their locations on Google Maps. Tracking printing campaigns help your brand in numerous ways. The data will help you to get an idea about the location from which you are getting exclusive traffic, the number of ads posted across the targeted area, campaign's effectiveness and let you adjust the number of printed boards you need which will decrease the overall price of the marketing campaign.
Track My ad will take accountability, improve the visibility of ads and enhance the productivity of the marketing team to increase the effectiveness of the campaign. Accountability will help the brand to decide the number of print ads that are needed to cover the targeted areas while the improved visibility allows the brand to show ads in targeted areas in an effective manner. The technology will further help the marketing team to improve their productivity in terms of creating compelling content for effective marketing. Developed by Trovend Technology Team, Track My Ad is one of the leading initiatives that help your brand to execute the off-line ad marketing campaign in an effective and cost-friendly manner by utilizing the latest technology.
Offline marketing campaigns are one of the best forms of advertising for engaging your audience compared to digital marketing. According to research published by Forbes, offline ads or direct mails have a higher response rate than email: 4.4% for printed ads versus 0.12% for emails. 60% of consumers said receiving and handling tangible objects leaves a lasting mental impression on them, and 57% feel more valued when they receive print campaigns from brands. The above figures show the importance of offline advertisements in the current era of digitization. We, at Track My Ad, understand the above fact and came up with a way to accomplish the goal of offline marketing campaigns. Existing offline marketing strategies are full of errors or loopholes which diminish its effectiveness against the digital marketing campaign. For instance, out of thousands of no parking boards or pole tattoos being printed only 2/3rd of them are actually implemented and rest were thrown in the dustbin and also this 2/3rd of them don't cover the targeted area. The above situation results in higher marketing costs and poor effectiveness of the campaign. Another issue is with the marketing agency. It often happens that the marketing agency will pick the targeted area randomly and will not use the required number of hoardings or banners. For instance, if you want to publicize your brand through billboards or hoardings, the marketing agency will just pick 2 or 3 streets of the targeted area instead of targeting all the important parts of the area. Hence, not only the number of tangible items purchased will be wasted but their cost will also hurt the business in one or another way.